“So, what now?”

That’s a question I’ve had stuck on my mind for at least the past month or so now, regarding the state of my content production and my life as a YouTuber. It’s a question that I’ve somewhat avoided asking myself for the past year, because I somewhat naively thought “Hey, everything’ll just work out”. Needless to say, that isn’t the case, so here I am asking myself this question now.

Before I go any further I’d like to quickly clarify something: This isn’t a depression thing. It might sound like a depression thing by the way I’m writing or the overall tone of this post, but I currently have zero mental health issues and require no sympathy in that area. All this is is an introspective look at my state of affairs, looking at what I did wrong attempting to grow my channel, and where to go next.

So, let’s start from the start: My channel’s success was lightning in a bottle. “Surprise! Your video has gone viral!” Starting with super short meme-y pony toy videos. Well… Admittedly that was at least a few years into my “career” at that point, but all my content before then just silly “Early-teen goofing around”-type videos, once I suddenly actually had an audience to make videos for, I obviously wanted to keep going. What’s important about this “Era” is that I had a theme going on. I was the “Pony toy video guy”, that was where my initial audience came from, watching my ~10 second long meme-y videos for a short giggle. These videos were very short, very easy to make, and had an audience… So, why did I stop?

Three big reasons: One, money. To make videos making fun of silly pony merch, I had to buy the merch, and, to put things into perspective, that Celestia toy alone was $50. Imagine that but for every single toy in every single video and it adds up quick. The good news is that I liked collecting them, and I had the money, but that was quickly running dry. You might ask “Well, couldn’t you reuse toys?”, and I did a bit, however…

Two, I hated reusing jokes, and still do to this day. Even back then I’d felt I used the “Celestia toy hits thing” joke 2-3 too many times. I suppose I’d somewhat considered it a running joke- but without putting a twist on it, it was just the same thing happening over and over again. Although “toy abuse” wasn’t the entirety of my content back then- I did still try to be creative about it- but nonetheless I kinda felt that well drying up. Plus, finally, there’s reason three, and this one is probably a bit obvious…

Three, I wanted to try out animation. It’s history time: The reason why even my earlier pony animations looked at least half-decent was because I already knew ahead of time how to use Flash, the program used to animate MLP. This was because I used Flash to learn how to make terrible bodged-together video games, some of which are still online over on Newgrounds and Kongregate (And no, I won’t be linking them (Maybe at a later date)), those games, although they were pretty terrible, did inadvertently teach me how to use an animation program, meaning that, when my YouTube channel kinda blew up, I suddenly had an entire genre of media to create with at my disposal.

Thus started “Phase two” of viv, the “Short goofy animation” phase. At the time I didn’t think I was gonna ditch the toy video stuff, but after a short while I felt… More satisfied with my animation work. It took me a while to nail down why, but in the end I felt like I was “Undeserving” of the amount of attention I got from my toy content, and felt as if I had to “Earn” the amount of followers I was getting. My toy videos were recorded with terrible audio, a bad camera, very little care for lighting (One video in particular’s punchline was ruined because I didn’t think about lighting, “Applejack Wins” I believe was the name of that one), however my animations, with the exception of a couple of my early ones having framerate issues, were very “Clean” and felt polished, something I definitely couldn’t say about the majority of my toy videos.

Likewise, my standards went up, and they went up fast. I did start off making more silly goofy short stuff, but I kept setting borders for myself making content more difficult to pump out. I wanted to make music videos, but I eventually said I didn’t want to make them using pre-established “stuff you could buy on itunes” tracks, worried about potential copyright ramifications. A lot of my short videos were based on clips of songs, and I stopped doing those for the same reason. This was also a very similar (Albeit technically very different) reason why I stopped using show-style puppets, and although I technically could’ve continued animating show-style if I wanted, my standards had gotten higher still, and I wanted to start making animations using my own “Design” of puppets. Those are the horses you see in the banner of my Patreon page, the doofy ones with the fat noses. This starts what I’d call “Phase three” of viv.

…However, where I went, the majority of fans did not follow.

My earlier content was easy to digest, easy to share around, and easy to click on. Short doofy meme videos. Phase three of viv however- Although the content I was making was finally meeting my stupid standards, it ran into two problems.
One, content production got slooooow. The entirety of the first couple of “phase three” years feels like I’d gotten nothing done, despite the, well, “Objectively better” quality videos coming out. I can count how many vivshorts I have on three hands, which is… Not a lot. It’s good, and all of them are great, don’t get me wrong, but throughout this entire “essay” I’ve been leaving out one giant big huge factor regarding my content: YouTube itself.

I’m sure you’ve heard this a million times before, but in case you haven’t: YouTube does not promote channels that don’t post often. The system likes channels that make long videos, and they like them posted every day.  This is… The complete opposite of the state of my channel, however. Especially these days, where my projects get larger, and the gaps between videos get longer. Unfortunately, the amount of production put into videos does not necessarily translate to views- Or at least not anywhere near the amount it does compared to my older videos.

I did make an attempt to make my channel more active with my Vivcast series, but, although that series has its fans (And I love you all much and you know who you are), I feel like all that did is hurt me during phase three viv. It littered my channel with videos that only a very niche audience would appreciate, and meant that newcomers would have difficulties finding the videos my channel was centered around when visiting my channel, which is, you know… A bad thing. All my Vivcast videos are now unlisted on my channel, but the playlist is still publicly available for those who still want to see them.

The second big reason why I got a huge dropoff of viewers from phase three viv was the change in style, or, more specifically, the lack of using MLP characters at all. I stopped being part of the trend, and went and did my own thing. It gave me more creative freedom, but it was less “Immediately appealing”. It’s far easier to click on “Rainbow Dash is Excited” than it is “The Second Day of Chrasmas”. I’ve created a bubble of content that only those inside the bubble can enjoy, and this bubble is already inside the bubble of MLP itself, which, as much as I wish it wasn’t so, has a huge huge huge stigma around it that to this day has never dwindled. Despite my content being less about the ponies themselves and more about the comedy or the writing or the animation, just the vague connection to MLP is a huge turnoff for potential new viewers who although might not care for MLP might still enjoy the content I may put out.

So, due to this, I have a dwindling viewerbase both because I’m not directly using MLP characters (Meaning the general MLP fans are turned off from my content) and also because I’m using pony characters in the first place (Meaning the non-brony side of the internet won’t be looking at my content in the first place). I’ve inadvertently created a niche inside of a niche because I became complacent. I thought “Hey, if I make videos, the viewers will come, as they always have been”, and that was true a few years ago, but I’ve diverted the train far far off course and not many people still want to stay on the ride.

…Okay, I should mention, no, 10k views per video is not bad in any way. That’s really really good and many many many youtubers wish they got a fraction of the viewerbase I got, but it’s all relative. In my case, I’d steered my life towards “Hey, I got a good following going, if I grow my following enough I’ll be able to make YouTube videos for a living! That’ll be super cool!” And that was okay for a long while, while I was “Doing the motions”, while I was at college, while I was at university, while I was looking for a job and not finding any for… The entirety of 2017. That’s a long time, that’s, like, 4+ years at least. But, that whole time, it was fine. I was in no rush, I was in no hurry, no real problems, I’d gotten a little lazy and my content slowed down for it, but I didn’t necessarily need the money so I wasn’t churning out garbage 24/7 just to make sure I hit a threshold. I thought to myself “Hey, I’ll think of something, eventually. 10k views per video isn’t enough to make a living off of, but I’ll make something that’ll go viral again, eventually. It’ll be fine.”

However, that changed this January.

My new years resolution was to go back to making monthly videos. The Second Day of Chrasmas I made relatively quickly and I’d totally be up for keeping that going, I thought. But my free time was suddenly whisked away, and I was suddenly told I’d be “Working for the dole” for half the week, every week, for at least the next 6 months, or until somebody finally decides to hire me. If that’s French to you, essentially that means that, in order to get the money I’m literally living off of, I’m now forced to spend ~15 hours every week doing tiring sweaty exhausting labour work, getting pricked, scratched, sunburned, and bitten, on top of the obligation I already had regarding finding work with the job employment agency I’m hooked up with, oh, and that’s not even mentioning that I’m not earning any more doing this work than I was earning the entirety of 2017. essentially meaning that all the free time I’d grown complacent with the past year is now gone in the blink of an eye, and I’m getting nothing out of it.

…So I thought “Okay, 2018 will be the year I finally set my channel back on the right track.” Suddenly that’s something I can’t do. I can’t make videos that bring the views back when I literally don’t have the time nor energy to make those videos in the first place. The past January shows it, I forgot to make the post-January update Patreon post because of how quickly the month passed by for me. My complacency led me down this track and now I’m paying the price for it.

Okay… So… What now?

This was the question I asked at the start of this post, and what you just read is my story leading up to this question. I don’t know if I have the right answer to that question, but I have a few proposals.

One: Cut my ties with pony content entirely. This is a route I’d been intentionally avoiding because I didn’t want to be one of “Those guys”. You know, the “I’m grown up and more mature now, and therefore I cannot like or associate with pony anymore”. That… In itself, I’d personally say is an extremely immature sentiment, cutting ties with who you once were is like denying part of your life existed. Likewise, if this were the route I’d take, I would never deny my association with MLP… However, I would be changing all my branding and future content to not be MLP related, and move into, say, video games stuff instead. That way I can tap into a very large audience of people that didn’t exist within my bubble within my bubble. I may be able to grab that “Lightning in a bottle” once more… I wouldn’t stop doing Bronies Reacts, though.

Two: …Keep going. This is the significantly more risky route, but I still have unfinished business in pony content. The two big ones are Trigger Happy Horses and Brony Polka Animated, Trigger Happy Horses being very very well loved and a project I would be very happy to continue if I had the money and time, and Brony Polka Animated being a project I teased… Ah jeez, two years ago. Both projects would require at least several months straight of work to finish/continue, meaning no other content on my channel (Outside of stuff that maybe I could hire other people to edit (Which would imply I had the money to do so, which, I don’t)), meaning it’d be super unlikely my channel would grow in any way from it. I’d still be inside my niche of a niche, that double-layered bubble. But… Maybe people would come back if they saw these projects as finished projects? I don’t know, and I have no way of knowing- But I expect that may unfortunately not be the case.

Three: Do both… Kinda. Perhaps I could begin by doing new stuff that appeals to a larger audience and completely ignoring those huge projects on my backlog until I’ve reached a point of equilibrium- And then return to them once I’ve maintained a stability on my channel. Albeit, that implies I get to that point in the first place, I may be trying to throw darts at this invisible dart board for the rest of my life, meaning those projects go entirely unfinished forever…

…At the end of the day, if I want to keep doing YouTube, I’ll want to be earning enough off of it to make it viable. This means consistent revenue, every month, every year. I’m getting a very nice fraction of that off of Patreon right now, and I thank all my patrons wholeheartedly for it, but… I need at the very least quadruple the amount I’m currently earning to get back to even attempting YouTube full time. Single time pledges won’t really help either, I either need four times the amount of patrons I have or at least ten times the amount of views on my future videos, and consistently.

This revamp needs to happen. With it I’ll be revamping the structure of my Patreon page before the end of the month, including probably removing the $10 and $30 pledge options… Which I feel like is kind of a terrible move because it’s the last foothold I really have, I’ll be cutting my revenue in half with that move alone, but I don’t feel comfortable being pledged those amounts when the content I’m putting out is minimal at best, and entirely against what you were asking for at worst. Although I believe there is an option to pledge a higher amount than the given pledge amount, no rewards come with that, and nobody is obligated to do that for me.

Will this post do anything about my situation? Deep down I kinda hope it will, but really… I don’t expect it to, and I’ve accepted that. You gotta deal with what life gives you, and when life gives you lemons, you make lemonade. That term is thrown around so much it sounds like white noise so I’ll turn it into a metaphor that actually means something: If you’re given shit, make something out of it. Well, I’ve been given shit, so here I am figuring out what to sculpt it into.

It’s midnight where I live now, so I’ll be going to sleep. When I wake up I hope to have the answer to my question.

Good night.

- Viva